About us
Meet Mark Peife
Mark Peife never really pictured himself running a brand. He just did what most people do — went to college, tried to stick to the plan, figured he’d sort out the rest later.
He liked fashion, sure, but turning that interest into a business felt distant. Almost unrealistic.
Then things started to shift.
The Turning Point
In college, Mark began noticing details most people overlooked — how clothes actually feel after a full day, which fabrics age well, and how good design doesn’t need to shout.
What started as paying attention slowly became an obsession. He spent more time learning about materials and construction than focusing on his lectures.
Eventually, he had to make a decision. College felt safe. Starting something on his own didn’t.
He chose the harder path.
Building Peife
Mark walked away from college with no guarantees, no shortcuts, and no backup plan. Just a belief that clothes could be made better — slower, more intentionally.
Peife started small. Just Mark, a tight budget, and a lot of trial and error. Some ideas failed. Some designs didn’t work. But he kept moving.
Peife isn’t about trends or fast fashion. It’s about clothes that feel right in real life — balanced, honest, and built to last.
Today, Peife has grown, but the philosophy hasn’t changed. Mark is still involved in every decision, shaping each collection with the same care that started it all.
It’s not about being perfect. It’s about being real.
Get in Touch
Store Name: Peife
Operated by: PUILI LTD (Company Number: 16910501)
Address: 55 Colmore Row, Birmingham, B3 2AA, United Kingdom
Email: info@peife.com
Phone: +447418623915
Customer Service: Monday–Friday, 09:00–18:00 (London Time)